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ANDRESSA CHAPMAN TO ADDRESS “TAILORING WEB SITES TO THE USER FOR INCREASED REVENUES” AT HSMAI CONFERENCE

HSMAI’s Digital Marketing Strategy Conference January 30th in New York City

ISLE OF PALMS, SC (JANUARY 28, 2013) – The Hospitality Sales and Marketing Association International (HSMAI), the industry’s leading advocate for hotel revenue growth, will host its annual program focused on digital marketing in New York City.  On January 30, 2013, attendees at HSMAI’s Digital Marketing Strategy Conference will learn about the latest trends and best practices, and discuss how the discipline is evolving.

Andressa Chapman, Myrtle Beach area native and Director of Marketing at Wild Dunes Resort - a Destination Hotels & Resorts property located just minutes from Charleston, South Carolina - has been selected to deliver a presentation addressing the topic of utilizing behavioral targeting in Web site design for increased online conversion.  “Marketers have become increasingly more niche in their marketing efforts for years now, understanding the importance of tailoring the message to speak directly to a specific audience through print, email marketing, banner and print ads, etc. for higher conversion,” says Andressa. “Technology now allows us to build Web sites to do the same, and I am excited to share the results from the first full year of Wild Dunes Resort’s Web site redesign at the conference.”

The one-day interactive conference features industry thought leaders and topics within various digital marketing sectors.  With its continued commitment to growing business for hotels and their partners by inspiring marketing, the conference is organized by HSMAI’s Digital Marketing Council and will allow attendees to take away strategies and practical applications to address the latest industry trends and best practices for their own companies.

“Hospitality industry marketers face new challenges every day, from determining how to effectively use emerging mobile technologies to generate awareness and revenue to understanding how Google’s latest algorithm change might impact search engine optimization strategies. But for all these challenges, the rapid advancement of technology and the ingenuity of industry professionals is keeping pace, turning these challenges into opportunities to continue to drive revenue. HSMAI’s Digital Marketing Conference is a vehicle for getting everyone in the same room to learn from one another. I look forward to it - and learn something - every year,” notes Chapman.

For more information on the Digital Marketing Strategy Conference, or to view a full schedule, visit www.hsmai.org.

About Wild Dunes Resort

Nestled on the northern tip of Isle of Palms, a lush barrier island off the coast of South Carolina, Wild Dunes Resort is located less than 30 minutes from the charm and grace of historic Charleston. The Resort occupies 1,600 acres of oceanfront paradise with a variety of accommodations ranging from the AAA Four-Diamond Rated Boardwalk Inn and The Village at Wild Dunes to private condos and luxury home vacation rentals. Offering a year-round menu of championship golf, nationally-ranked tennis, award-winning recreation, spa services and restaurant options, Wild Dunes Resort has been distinguished by many publications and associations as a top destination for families, golfers, tennis lovers, and meeting and event planners. It is one of more than 30 independent, upscale and luxury hotels, resorts and golf clubs in the United States managed by Destination Hotels & Resorts, the fourth largest independent hospitality management company in the country.  Visit Wild Dunes Resort online on Facebook, Twitter and Youtube.

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth.  The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

 

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Media Contact:
Ivie Parker
Wild Dunes Resort
843.886.2032
iparker@wilddunes.com

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Boardwalk Inn

An intimate island hotel with a relaxed, private feel. Downstairs, enjoy The Sea Island Grill and Lounge and sparkling pool. Choose from guestrooms, suites, junior and presidential suite. Views vary.

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The Village

A collection of guestrooms, studios, one to three bedroom suites and penthouses, The Village is at the center of all Resort activity and a short walk from the beach. Views vary.

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Condo Rentals

Condo rentals at Wild Dunes Resort allow you to get exactly what you want from your vacation. Our condominiums are conveniently located throughout the Resort with easy access to the beach and all Resort amenities. Images are representative and size, quality, furnishings, and views for each vacation rental varies.

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Vacation Home Rentals

With three to seven bedrooms, all vacation homes offer convenient access to Resort amenities including restaurants, salon with spa services, shops, pools, award-winning activities and, of course, the beach. Images are representative and size, quality, furnishings, and views for each vacation rental varies.

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